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Content Creation Is More Than Creating Content

Writer: Alicia Marie PhiddAlicia Marie Phidd

The world has changed. Everything happens from an electronic device. The most used is the cell phone. Anyone can become a content creator. All you need is an app or platform such as instagram, tik tok or twitter to name a few. There is an audience for anything you have to say or a video you choose to share. Everyone is hoping that the next post will go viral and then they will become an internet star. That is all well and good. When one buys the lotto they hope to win the jackpot. The odds are not great but each person believe that they will win. One dollar and a dream for the lotto...a phone and a dream for content creation game.


To increase your odds in content creation you must understand that it is a business. Many hope to have followers upwards of 6 digits so that they can leverage the followings to get brand sponsorship. In that same vein, are these content creators creating a budget as to what they will need to get to the next level and to scale up? When they get sponsorship, do they view it as income or as revenue to their business to reinvest some in equipment and Ads to get even move clients.


The information on how much they are treating it as a business is scarce, so this article is to encourage them to understand the business of creating content.





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